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Sponsorship Kit:
Creating Awareness & Finding Solutions

The Power of Cause-Related Marketing

Why Support HERA?

How HERA Events Meet the Challenge

Levels of Sponsorship

Exposure

Partners in Action Campaign

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How HERA Events Meet the Challenge

Each year, HERA organizes events in the United States and Mexico, drawing rock warriors from coast to coast. The 2005 Salt Lake City, Utah, event, always a big draw, pulled participants from 20 states, while the Las Vegas event pulls climbers from Oregon, Wyoming, California, Colorado, Arizona and Utah. Climbers love to travel and climbers come in all shapes and sizes, but HERA attendees had a few things in common:
  • Age Range: 6 to 72-years old
  • Mean range: 25 to 40
  • 85% are college educated or hold a master’s degree
  • They take three or more climbing trips per year
  • They spend an average of $1,000 on gear per year (including shoes and clothes)
  • 60% read Climbing exclusively
  • 25% read Climbing and Rock and Ice
  • Yoga, skiing/boarding, running and mountain biking are the top four other participatory activities cited by C4L participants

It isn't just the participants, however, who remain committed to the cause. Event sponsors such as Black Diamond Equipment, Limited, which hosts the Salt Lake City, Utah, Climb for Life and is a 7 summit circle sponsor, have helped year in and year out.
"When Sean Patrick first approached us five years ago, we were smitten by her energy, ideas and the importance of the issue," says Peter Metcalf, co-founder and CEO of Black Diamond. "Now, four events later, it is deeply gratifying to see how this event is gaining huge traction and how the metaphor of climbing and its emphasis of partnering AND taking responsibility for one's self resonates so strongly with those who have been touched or affected by ovarian cancer. Clearly, Climb For Life IS making a real difference."

Adds Paul Niland, the marketing director at Sterling Ropes, “The HERA Foundation works to create a better future for women’s health, and that’s something Sterling supports.”

Hardcore, veteran climbers like Bobbi Bensman, Katie Brown, Jim Donini, Heidi Wirtz and Adam Stack, passionate about the vertical and passionate about HERA's cause, take part as well, donating their time to helping lead and instruct fellow rockaneers. Say volunteer pro athletes Wills Young and Lisa Rands,
"We had a blast and found it inspiring to see so many motivated people, both organizing and participating!"
And crack-climbing mavens Lisa Gnade and husband, Steve Petro, echo the sentiment:
"Raising funds for research leads to life for those with the disease and hope for all of us. "

The climbers keep coming back, too.
"Your fantastically warm crew of volunteers and pros made the weekend fun, informative, and pushed my climbing to a new level in two short days!" says Jack Mevorah, a participant in the 2005 Climb for Life in Salt Lake City.

And gushes Lisa Doherty, at Salt Lake the last two years, "Thank you for putting your heart and soul into yet another inspiring, spirited and extremely well-organized Climb for Life! I'm so proud to be a part of this event."

Details


2008 Climb4Life Events


REI DC
February 29 - March 29
Boulder, CO
June 20 - 22
7th Annual
Salt Lake City, UT

September 18 - 21




© 2002 - 2007 HERA FoundationSM. All Rights Reserved. Last Updated on 12/30/2007