HERA;
He.ra or He.re in Greek mythology the wife of Zeus. Hera was, in a sense, the beginning of feminism. Hera empowers women to be heard within their relationships and within their lives. She encourages women to find their strenghts and desires and to cultivate them.

Hera was chosen as the name for the foundation because she was considered the protector of women and empowered women to stand up for themselves. The HERA Foundation's goal is to do the same; empower women to take control of their health by championing this unrecognized threat to women's health.

HERA is also an acronym for Health, Empowerment, Research and Awareness.